To help Utah residents practice wildfire safety to prevent wildfires, Boncom created the Debbie Douser campaign. The big idea? Create a wildfire prevention hero that anyone can become.
While the campaign launched before I joined the team at Boncom (watch their incredible TV commercials here), I was able to help with social media content, brand collaborations, and other elements of the extended campaign.
As part of Fire Sense's and the Salt Lake Bees' collaboration, I created a collectible baseball card for fans to receive at the game. It's more than a pretty face on the front, though - the card features important fire safety tips to keep fans informed.
I also created a variety of scoreboard images that were shown during the game.
"Anatomy of a Debbie Douser" social media graphic
These memes were shut down. But I like them.
T-shirts featuring Debbie Douser's summer hits.
Copywriter: the incredible Parker Todd