In the world of dating apps, tinder has long been seen as the app for short-term flings and one-night stands.
To combat this reputation, the "Love is for everyone" Valentine's Day campaign shows that Tinder is about more than fleeting connections - it's where real, lasting love begins.
Subway platform floor decal
Placing this design in a subway station is a playful way to remind riders that meaningful connections can happen in places they may not expect, just like on Tinder.
Apartment building mural
Tear-off flyer to be placed around city streets.
The advertised link- loveisforeveryone.com - leads to a website showing the success stories of couples who met on Tinder.
Concept, copy, and design by Tony Bowe