In a world of conflict, everyone agrees that solving reCAPTCHA puzzles is the worst. Is that a bus or a car? Did I click on all the traffic lights? Why do I have to do this?
Introducing Pokémon: reCAPTCH 'em all! Instead of clicking taxis and stop signs, we turned the reCAPTCHA grid into a Pokémon mini-game and partnered with the WWF to make every click count.
Introducing Pokémon: reCAPTCH 'em all! Instead of clicking taxis and stop signs, we turned the reCAPTCHA grid into a Pokémon mini-game and partnered with the WWF to make every click count.
Art Director: Tony Bowe
Copywriter: Adam Sheets