From job interviews to first dates, it's crucial for guys to make sure they don't stink. Some may even say it's a matter of life or death.
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As part of the Heaven Scent campaign, the homepage of the Old Spice website will lead to an interactive quiz called "The Smell Check".
Participants answer questions about their hygiene, daily habits, and all-around scent status. At the end of the quiz, users are directed to Old Spice's New Line of "Heaven Scent" products.
Old Spice - "Heaven Scent"
Art Direction by Tony Bowe
Copy and Concept by Adam Sheets and Tony Bowe
Video shot by Porter Christensen