At the crossroads of adolescence and adulthood lies the summer after high school- the era of maximum freedom and minimum responsibility. Fanta holds the power to turn any memory into a sweet one, thus transforming these precious few months into "The Sweet Spot".
10s version for social media.
After the videos are released, users can share their own summer memories on TikTok using #TheSweetSpot. By sharing their video, users will be automatically entered into a giveaway hosted by Fanta.
Consumers can win Fanta prizes and merchandise like a beanbag, stickers, a neon sign, or mini fridge. These memorabilia are designed to go with them as they move out and head into a new chapter of life—a reminder of the sweet taste of the summer after high school. And if they don’t win? No worries—they can purchase the items directly in TikTok Shop.
Art Director: Tony Bowe
Copywriter: Cam Christensen
Shot and edited by Kyle Gilmour and Heber Stanton