AND. The 3rd most common word in the English language.
It's a small word that in itself doesn't mean much. But this little word holds power. AND tells the story. It's a symbol of possibility.
Because ultimately, AND brings things together.
Print Ads. Inspired by famous literary duos.
Social Media posts. With these, Barnes & Noble connects iconic, well-loved characters to the humorous anecdotes of everyday life.
Stickers! Who doesn't love a free sticker?
Subway posters
As part of this campaign, I redesigned the Barnes & Noble logo to feature a new symbol - the little ampersand reading a book!
I like to think his name is Mr. Ampersand. He's adorable, isn't he?
Video shot and edited by Mitchell Johnson
Copywriter: Adelyne Ward
Additional Art Direction by Talosia Morrissette